FDJ UNITED: Beyond the Game – How Unibet and Vlad Cazino Are Writing a New Chapter in Responsible Gaming in Romania 3x1o3f

FDJ UNITED, one of Europe’s leading gambling operators, has entered a new era — with a new name but the same strong commitments to responsibility and sustainability. FDJ UNITED is present in Romania through the brands Unibet and Vlad Cazino — two well-known names that, beyond entertainment, have actively promoted responsible gambling. 4f5832

FDJ UNITED 465j40

Following the acquisition of Kindred last year, FDJ UNITED has become a leader in the European gambling sector. The group is now active in nearly 15 European countries and serves over 33 million players through a diverse and responsible range of games.

With roots going back to the French National Lottery and a strategy focused on innovation and responsibility, FDJ UNITED stands out in the Romanian market through concrete initiatives aimed at protecting players and raising industry standards. Moreover, FDJ UNITED has pledged to allocate 10% of its annual advertising budget exclusively to the promotion of responsible gambling.

FDJ UNITED Romania: Responsibility is not just a concept, it’s a strategic direction 2a5m20

As responsible gambling becomes a top priority in the gambling industry, FDJ UNITED sets itself apart with a deep, coherent, and results-driven approach. The group is investing heavily in technology, education, rigorous internal policies, and relevant partnerships to minimise gambling-related risks. Whether it’s AI used to detect risky behaviour, self-exclusion tools, transparent information, or bold public campaigns, FDJ UNITED proves that responsible gambling is embedded in every decision it makes.

A message on jerseys, a firm commitment to decrease revenue from harmful gambling 46931

A visible example of FDJ UNITED`s commitment for more responsible gaming is the “Together towards 0%” campaign, which has reached… the kits of Romanian football teams. For the first time in Romanian football, the message “Together towards 0%” appeared on the match kits of teams sponsored by Unibet—FC Botoșani and FC Hermannstadt. This marks a first for the Romanian market—Unibet is the only company actively promoting Responsible Gambling on the kits of the top-league teams it sponsors.

This is part of a global campaign aimed at decreasing revenue from harmful gambling and is part of a broader strategy that includes social media and press campaigns, as well as visible messaging on LED boards on the stadiums all over Romania. However, this approach is not new to the Kindred Group. The group has successfully implemented it in other European markets, where the “Together towards 0%” message was featured on the kits of legacy clubs like Glasgow Rangers, multiple-time Scottish champions, and Middlesbrough in England.

The Responsible Guy at Vlad Cazino and the Lesson from Florin Piersic Jr. 581b31

Another example of encouraging responsible player behaviour comes from Vlad Cazino, which brought actor Florin Piersic Jr. to the forefront of its responsibility campaign. He plays “The Responsible One,” a character who seriously — and with humour — emphasises the importance of measured play, conscious choices, and balanced gaming. As an actor, director, and cultural figure, Piersic Jr. lends credibility and real impact to the message.

Florin Piersic Jr.

Vlad Cazino has developed a full suite of tools designed to give players control and safety: self-assessment tests, time and money limit settings, temporary self-exclusion options, and automated monitoring systems that can detect risky behaviour early.

FDJ UNITED Romania: Technology, data, and ethics for a sustainable future 264pp

FDJ UNITED is not just a gambling operator — it is, at its core, a technology company that continuously invests in innovation to offer the most relevant, safe, and personalised gaming experience. The same advanced technological infrastructure that s high-quality digital entertainment is also used to prevent, combat, and manage gambling-related harm.

Lucian Prisecaru

Lucian Prisecaru, General Manager FDJ UNITED Romania: “Responsibility is not just a goal—it’s in our DNA. We believe in a future where every player feels protected, informed, and respected.”

Through the use of AI, behavioural analytics, and proactive digital solutions, FDJ UNITED is transforming responsibility into an automated, effective, -centred process. This approach reflects the group’s vision of a sustainable gaming ecosystem built on trust and protection.

A vocal advocate for player protection 4j6l2i

FDJ UNITED’s ambitious commitments and vision for responsible gambling were recently reiterated at the International Online Gambling Forum. The event, held at the Palace of Parliament, was organized by the Romanian Remote Gambling Operators’ Association and brought together top decision-makers, European gambling experts, industry representatives, and opinion leaders. At the forum, Rolf Sims, Head of Corporate Affairs at FDJ UNITED, highlighted the importance of using innovative technological tools to truly understand consumer behaviour—not only to adapt tools to player needs but also to shape a balanced and effective regulatory framework.

Rolf Sims

“Better regulation can be achieved through a pragmatic approach and realistic dialogue with the industry. Decision-makers need to be open and have a deep understanding of consumer behaviour online. We must also focus on safe gambling, but overly strict requirements or deposit limits may drive players to the black market,” said Rolf Sims.

Conclusion: More than just a game – a commitment to responsibility 5o5o3t

Through Unibet and Vlad Cazino, FDJ UNITED proves that responsible gambling is not just an ideal — it is a necessary and achievable standard. With concrete actions, sustained dialogue, and genuine involvement, the group embraces a leadership role in positively transforming the industry.